Here's a not-to-be-missed article from Scientific American, called The Secrets of Storytelling: Why We Love A Good Yarn. The scientific deconstruction of why people love a story. Sounds to me like a surefire way to write a bestseller. (And I'm only 5% joking: it's a good article.)
Oh, man, I think this is a writer's nightmare. (Thanks, Angie!) It's mine, at least. I have, one time only, returned a book because it promised a great read (the beginning was), and then the ending was so ridiculously awful I was so mad I spent $28 dollars on it that I returned it. And I'm very forgiving.
Have you ever felt so jipped you returned a book?
A small part of me also wonders if it's our times. Frankly, how many of those people just couldn't afford a book, and returned it because that's the only way they could read it? Or maybe they were like me: when I returned that one book, I had sacrificed some tight money on it, which is a big part of the reason I'd been outraged. I sacrificed for that book because the beginning was SO spectacular, and I felt the author had jipped me in the end!
I admire Amy Tan. So here she is: